Walmart’s NEW Ad Match Policy

Here is Walmart’s new ad-match policy:

We gladly match the price in the following types of ads:*

• Buy one, get one free ads with a specified price
  • Example: Buy one for $2.49, get one free (BOGO)
• Competitors’ ads that feature a specific item for a specified price.
• Preferred shopping card prices for specific items that are in a printed ad.
• For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

• We will match any local competitor’s advertised price.
• We do not require customers to have the ad with them to honor a competitor’s ad.
• Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

• Items that require a separate purchase to get the ad price
  • example: “Buy [item A] to get [item B] for $C”
• Items with no actual price that require a purchase to get free product
  • example: “Buy both [items A & B] to get [item C] for free”
• Items that require a purchase to get a competitors’ gift card
  • example: “Buy [item A] to get a $B gift card
• Buy one, get one free (BOGO) ads with no actual price given
• Going out of business or closeout prices
• Percentage off
  • example: “All mascara, 40% off”
• Competitors’ private label price promotions

We do not honor:

• Ads when the actual price for items cannot be determined.
• Internet pricing
• Misprinted ad prices of other retailers
• “Going out of business” sales or “close out” prices

You can download a printable copy directly from Walmart’s site here.

Don’t forget about their new coupon policy too.